Shop

With you PARA | DISO, Greco and Scholten present a unique project in which the dance is linked to a fragrance. In close cooperation with Italian perfumer Alessandro Gualtieri ('The Nose') and well-known Dutch designers Joost van Bleiswijk and Kiki van Eijk, Greco and Scholten set out on a quest to capture paradise inside a small bottle. The result is: the infinite bliss of being, distilled in 30 milliliters.

The idea to create a perfume had been brewing with Greco and Scholten for some time. The first signs surfaced in an advertisement which spanned the centre spread of HELL magazine in 2006. In 2008, there followed a first experiment in the context of the performances of [purgatorio]: olfactory artist Maki Ueda placed the sweaty dance costumes in spirits and distilled the smell of the dance. As it turned out, this initial olfactory experiment was the upbeat to a larger-scale project: to create a dedicated perfume. In 2010, paradise presented itself as a theme and appeared to be as ephemeral and elusive as the dance itself. Nevertheless it was found that the smell of paradise comes closest to touching the soul, to the essence of the dance.

Een creatie van Emio Greco | Pieter C. Scholten
Parfum Alessandro Gualtieri
Ontwerp Kiki van Eijk & Joost van Bleiswijk
Artdirector Isabelle Vigier